The Des Moines Register 2017 All Iowa Auto Show

Event Location: William C. Knapp Varied Industries Building sponsored by Principal Financial Group

Event Schedule

  • 6:00 PM – 10:00 PM
    March 9, 2017
  • 11:00 AM – 9:00 PM
    March 10, 2017
  • 10:00 AM – 7:00 PM
    March 11, 2017
  • 11:00 AM – 6:00 PM
    March 12, 2017

Event Description

The Des Moines Register's All Iowa Auto Show is your chance to compare more than 300 vehicles from 40 foreign and domestic brands side by side—without driving all over town.  

From compacts and family sedans to the latest in SUVs and luxury cars, you will see new models in every category. You'll see trucks that offer better mileage, greater utility and convenience and get up close to luxury vehicles like never before.  You'll get information about financing options. You will learn about on-board navigation and communication technology and see the growing variety of electric and hybrid vehicles.  And of course, instead of just dreaming about it, the All Iowa Auto Show is where you can actually sit behind the wheel of one of those sleek, shiny new sports cars.

Family fun is welcome at the All Iowa Auto Show and will bring out the kid in all of us. Entertainment includes the iHeart Radio personalities you listen to every day, indoor kart racing with MB2 Raceway and daily appearances from other local celebrities. If you are in the market for a new car or truck—or just thinking about it—The Des Moines Register 2017 All Iowa Auto Show is the place to be!

Thursday VIP Sneak Preview- You will be wined, dined and entertained. The evening includes the excitement of opening ceremonies, good food, beverages and great entertainment, all while leisurely strolling more than 165,000 square feet of showroom floor. Tickets are open to the public. $40 per person. The VIP Sneak Preview is sponsored by Audi of Des Moines. $10 of every ticket sold will be donated to the American Heart Association.

General Admission Days

Friday: Friday Only $5 Adults 62 and over, military and students, You must show appropriate ID.

13 & up $10

12 & under Free

Saturday & Sunday: 

13 & up $10
12 & under Free

Event Category: Automotive

The Iowa State Fair is not responsible for the planning or programming of non-Fair events hosted on the Fairgrounds. All non-Fair events are solely the responsibility of the contracted event organizer and said organizer should be contacted for specific event information.